Blows Against The Empire

Industry analysts DFC Intelligence answer the question: is it even possible to compete with World of Warcraft any more?\’c2\~ (Hint: yes.)

The game has raised the bar for MMOG products, particularly in terms of revenue generation. However, there are some fundamental misconceptions about the game that are particularly problematic. In the end, it is a great game that has perhaps recalibrated investor expectations for MMOG products beyond what makes sense. There is a lot of supposedly new talk about the “World of Warcraft model”. To longtime industry observers, this talk is more retro (or even tired) than it is revolutionary. We have heard this tune before, only where the lyrics once featured EverQuest, now they sing World of Warcraft.

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